In order to tempt users to adopt new apps using PreLaunch.Me Adways (Tokyo digital marketing firm) and Trophit (Tel Aviv-based marketing startup) have teamed up. PreLaunch.Me is a platform for pre-registering users for apps and games on both Play store & iOS. With the announcement of Nintendo’s Super Mario run game, Apple’s App Store introduced the Pre-Registration. Apple will notify those users who have tapped on the featured pre-registration promotion when the game is available. Guy Hollender, CEO, and founder of Trophit said that is just the tip of the iceberg when it comes to the potential of pre-registration.
The value driven marketing platform of Trophit was introduced in the year 2015. Game developers such as Elex Tech, Flaregames & Gree and app developers such as Social Point will be enabled to place free virtual item advantages all through their re-targeting campaigns & user acquisition. When a user opens an app or game, the free virtual items will show up. In Japan and South Korea and some parts of Asia Adways initiated doing its pre-registration drives on Android and iOS. Dubbed PreLaunch.Me, for both Android and iOS, Adways released its U.S. pre-registration campaigns. The duo of Trophit and Adways could outcome in a very effective user procurement campaign, as Trophit’s plus items to pre-register using Adways’ tech may lure users.