Shares surging to record levels were done by the optimism over the recent game releases from Activision Blizzard Inc., Electronic Arts (EA), and Take-Two Interactive Inc. This surge is kind of putting the other game makers in a position where there is no scope for mistakes. The shares could come tumbling down for just one little mistake in the sales of Black Friday. Tech Two Inc. is likely to outperform thanks to its consistency and ability to release creative content. While Electronic Arts’ franchise is strong, the Activision Blizzard will have to suffer through the high expectations of the consumers. For the game makers, the holiday shopping season is a big deal. Dealers usually do brusque business opening with Black Friday and all through the holiday season. The few games released this year by the Activision and EA are expected to be best sellers among gamers.
Titalfall 2 and Battlefield 1 will show strong sale during the holiday anticipated EA during the second quarter report released. Blake Jorgensen the chief financial officer said that they are optimistic about the sale season and are not expecting heavy competition. Earlier this month when Activision announced quarterly results it appears to be increased to $1.86 billion.