Microsoft has a decent lineup of Lumia series smartphones. The company has announced a deal to be made with FIH Mobile (which manufactures iPhones for apple) and HMD (a new company) that include its feature phone business for $350 million.
The deal covers entry level Mobile Devices from Microsoft, the Nokia Brand-Name, and the Hanoi manufacturing facility. It is expected that deal will be finalized later this year.
HMD will be selling Nokia-Branded feature phones and Smartphone and Tablets running Android. A $500 million to be invested in marketing the products worldwide mentioned the company in a comment. Capitalize Nokia’s brand equity which is been harvested over several years in making feature phones and windows-based smartphones is the prime idea.
This is not the first time when Nokia’s name is associated with Android. In 2014 the company produced Android-based tablets for $250. Though the company didn’t make it widely available. It is anticipated that the association with HMD will take care of that issue.
Microsoft’s windows-based smartphones will not be affected by the deal. While partnered with Alcatel, HP, Acer Windows 10 smartphones will be in manufacture the brand Lumia will stay flourishing. The deal will help the company to focus on flagship devices.