Lululemon Athletica Inc. (LULU) will inaugurate one of its Local concept stores in Fishtown at 1424-32 Frankford Avenue on Black Friday at 11 a.m. according to a report. A launch party will follow this event later at 6 p.m. to 8 p.m. Lululemon has the right concept store idea and the fact that it is opening on a Black Friday it tends to turn traffic. Though the concept seems nice it is yet to be decided if it will translate to sales. The relationship building is what Lululemon is all about and that led to a big deal of repeat business. The company offers a hangout place alongside the apparel store and people can do yoga and check out works of various local artists and interior decorators. Lululemon is basically putting effort to bring the community together. These community stores are much more likely to be praised as the local artist’s work were highlighting.
“Sweat Life”, that is based on the concept of sweating once per day is also being promoted by Lululemon. The health-conscious consumer crowd will definitely like it and it fits the current trend as well. Though the real threat for Lululemon is setting a price.