IoT modernizing the retail and Customer experience

IoT modernizing the retail and Customer experience

IoT modernizing the retail and Customer experienceThe retail world was not the same it used to be. Over the time it has changed a lot. People are buying stuff online more than they visit retail stores. IoT has a dynamic role in this transformation.

The seamless shopping experience is what customer wants whether it is an e-commerce site or a mobile app. Nayaki Nayyar, the general manager & Global head of Innovation Go To Market at SAP said, “Endless capacity for transforming the retail consumer experience is an offer by IoT. What a connected store would look like with electronics shelf labels and self-checkout with smartphones to interactive digital signs which can determine the person standing in front of the shelf. This is expected to grow at a rapid rate in coming years and will change the customer experience. RFID tags and sensors are a few products to look for when it comes to tracking products. These products can help reduce product loss and out-of-stock products as well while increasing the inventory tracking accuracy.

The rapid evolution of the scope and the verity of technologies to be used I connected ecosystem are the biggest challenges with IoT. To understand shopper behavior quickly and accurately high-performance analytics must be applied to the data. The important factor for the traders to recognize is that IoT is really about business outcomes not only about sensors and connectivity.


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