Whether you’re an established business or looking to get your start, you’ve probably heard that digital marketing is an essential component to any business strategy.
What you may not know, however, is how important search engine optimization, also known as SEO, is for your brand development. In fact, the first search result alone generates about 1/3 of all web traffic for a given query.
That means that if you’re not first, you may as well be last.
The right SEO strategy may make all the difference in the world, but not every team has the means, time, or budget needed to compete in such a fast-paced market.
As a result, it may be a better idea to outsource your SEO efforts. Here are a few reasons why outsourcing SEO services to a professional firm is often the best call.
Outsourcing SEO Services Grants You Access To Expert Knowledge
What do you know about meta-tagging? How about link-building strategies or keyword implementation?
If the above questions sent your head spinning, you’re not alone. The fact of the matter is that there’s a whole lot to learn when it comes to SEO.
So much so, in fact, that most business leaders don’t have the time or resources needed to immerse themselves into learning about even the most basic aspects of SEO.
When you hire an outside team to tackle your SEO for you, you’ll never have to keep up with algorithm changes again. When push comes to shove, it’s almost always better to leave SEO to the people who know it best.
No Need To Hire Additional Employees
Since SEO is such a massive, multi-faceted field, it’s going to take a whole lot of team members to make your latest campaign a success. As a result, you may be thinking of hiring some new employees so you can beef up your in-house marketing department.
That’s an admirable idea, but it isn’t the most practical. In fact, it isn’t terribly practical at all when you think about it.
Hiring new employees takes an average of 23 days depending on the size of the company in question. Hiring multiple employees means taking valuable time away from the everyday tasks that require your immediate attention.
And that’s without taking the onboarding process into consideration.
In addition, adding to your team means spending extra money on things like benefits and taxes.
So while hiring new employees to add to your in-house team may seem like a good idea at first, it becomes less and less practical the closer you look.
You’ll Save Money In The Long Run
Yes, believe it or not, SEO outsourcing can indeed save your company money in the long run. Understandably this may seem counter-intuitive, but hear us out.
If this is your first major SEO campaign, there’s a high likelihood that things may not go according to plan.
You’ll spend money but you may not get the results you’re after. In direct contrast, a more well-informed campaign can cost less while delivering better results.
Accessing the resources of an SEO service can grant you information about the market you may not be able to discover otherwise.
Stay one step ahead of the competition with a competitive market analysis to learn current industry trends as well as tactics your toughest rivals are already using.
Outsourcing Means A Versatile Team For A Versatile Industry
To say that SEO is a fractured field is a massive understatement. Here are just a few things you’ll need to learn about if you plan on undertaking your own SEO efforts:
• Web design/development
• Keyword planning
• Link-building strategies
• Video production
• Business listings
• Customer retention
• Algorithmic shifts
• Content creation
• Social media management
And there are more elements popping up with each and every change.
SEO experts are so versatile at what they do. Think of them as the Swiss army knife of the marketing world. By enlisting professional services, you’re widening the scope of your marketing efforts to include things you may not have considered before.
Learn More About Your Market
Your competition certainly matters, but at the end of the day, you’re in business to serve your customers. SEO experts can help you better identify your target audience.
Learn vital information such as how to create a customer avatar and how you can use that information to better inform your future marketing decisions.
Once you and your team know more about your audience, you’ll notice increased engagement, customer satisfaction, and reputation.
Less Stress Means More Productivity
Spending less time stressing and worrying about your SEO strategies means more time for what matters: Running your business.
Getting a bit of outside help means you’ll have plenty of time to grow your business, bond with employees, and improve your customer relations.
And these benefits will flow directly to your employees, too. A happier, less stressed boss means happier employees. And happier employees often means more productivity.
When it comes down to it, hiring outside help is as helpful to your employees as it is to you.
Final Thoughts On Outsourcing SEO
At the end of the day, outsourcing SEO services really is a no-brainer when you look at all of the advantages. There are so many benefits to enlisting the aid of some professional assistance that we didn’t even have time to list them all.
So what are you waiting for? A better marketing strategy is just a few clicks away.