Comcast the nation’s largest TV service provider is on its way to provide the internet like content with the cable connection. Chris Satchell, Executive VP at Comcast said those two services are one business.
The partnership with Roku and Samsung brings the ISP’s flagship X1 cable platform from those manufacturers without using separate set-top boxes. A subscription based, internet like portal aiming at the Rio Olympics is to be launched by the company. The majority of the content will be of Comcast-owned NBC. Roughly 6000 hours of video and Olympics-related content will be available for the X1 users which will be organized under the genre athlete, country, and sport. Along with the NBC’s web app, Comcast users can watch videos of events after they were concluded.
“A dry run for Rio” is what the company called a trail that was available during the Academy awards and Nascar events. Not only that the cable giant will also stream content from YouTube and other video providers.
Comcast subscribers will also have to pay for the other services as well. The company might also make deals with other companies so that Comcast users can use their hardware as well.