Best known for its content service and user facing storage the Box is also operating a separate platform for developers. This platform received a few updated on this Thursday. Watermarking, annotations, and new content type are now supported in the Box’s platform which also lets developers integrate Box’s tool which helps in managing content that the developer is building. With the current offering the company has also built tools to help with revamped developer console and web user interface. At times when Box was fighting to be one of the services that developers take to power their applications constantly upgrading the platform might make some impression on the developers. Without having to build Box’s content service capabilities and file storage separately into an application is the specialty of the Box.