Digital River, Inc., a leading global provider of Commerce-as-a-Service solutions, received a 2015 IMPACT Award from the Internet Marketing Association (IMA) in the Analytics & Measurement category for its chat optimization program. The award was presented at the IMPACT15 Conference and Awards event in Las Vegas, Sept. 23-25, 2015. The IMPACT Awards annually recognize a wide range of achievements and leadership across the field of Internet marketing.
“We’re thrilled to be recognized for the analytics and optimization work our MarketForce digital marketing agency did as they recast the chat programs of some of our top enterprise ecommerce clients. Our MarketForce team raised the return on investment for one of our client’s chat programs from less than 1:1 to 6:1, by increasing the productivity of their chat agents,” said Scott Heimes, Digital River’s senior vice president and CMO. “Our MarketForce agency relies on its in-house expertise to do award-winning work every day, finding new and better ways to generate meaningful sales and marketing results for our ecommerce clients.”
For more than a decade, Digital River has been at the forefront of performance marketing with its MarketForce global digital marketing agency. The agency’s portfolio of managed marketing services include pay per click advertising, search engine optimization, affiliate and email marketing, display advertising and retargeting among other digital marketing programs.
IMA is one of the fastest growing Internet marketing groups in the world, with more than 1,000,000 professional members in fields, including sales, marketing, business ownership, programming and creative development. For more information on the Internet Marketing Association