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CXO THOUGHTS

  • How Big Data Helps Companies Win Read more >

    How Big Data Helps Companies Win

    By Thu Le, Marketing Analyst, SparkCognition Inc Companies that know how to leverage Big Data gain a competitive advantage.   Companies focus on data that can be monetized, mainly consumer purchasing habits. Having access to this kind of information allows companies to improve their value proposition by personalizing product offerings and delivering them to you when […]

  • The Winners and Losers in the Cloud War Read more >

    The Winners and Losers in the Cloud War

    By Fraser McKay, SVP of Products, Cloud Cruiser ‘Who is winning in the Cloud?’  The answer is continuously evolving and has changed significantly   Public Cloud is Winning (over Private) Three years ago the movement towards public cloud IaaS was in its very early stages.  We saw many companies who had large data center investments […]

  • And Now for Something Different Read more >

    And Now for Something Different

    By Andrew Chabak, Chief Data Officer, Rembrandt Group LLC Since this is my first time writing for this publication, I wanted to be totally different in approach and subject from what others are writing about Big Data.  There are countless articles on Hadoop, ETL, SQL, NoSQL and other topics.   So, let’s start with the […]

  • 3 Marketing Tips to Improve In-Store Traffic & Sales: Part 1 Read more >

    3 Marketing Tips to Improve In-Store Traffic & Sales: Part 1

    By Kristi Anderson, Chief Marketing Officer, Scanalytics Inc. It’s no secret that brick-and-mortar stores are not experiencing the same perusing traffic they were once afforded before the ecommerce era struck the industry by storm. But a common misconception is that in-store sales are trending downward, when in fact, ecommerce sales as a percent of retail […]

  • IT as a Strategic Differentiator Read more >

    IT as a Strategic Differentiator

    By Bill Miller, Chief Information Officer, EMS USA, Inc IT as a Strategic Weapon As of 2016, it would not be noteworthy to say that IT can help drive business.  It is assumed that IT is required for most business processes to function properly.  In many organizations, the legacy platforms that enable business processes are […]

  • 5 ways IoT will impact your corporate strategy Read more >

    5 ways IoT will impact your corporate strategy

    By Steven Ramirez, CEO, Beyond the Arc By 2020, more than 50 billion connected devices will be helping executives to solve problems in all kinds of industries. Items like the Nest smart thermostat or Tesla’s self-driving car are just some of the first technologies to garner widespread attention. Right around the corner, we can expect […]

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